Responsible Enticement

Featuring in a recent publication of Dekkers van Gerwen’s Smart Magazine, Margriet de Schepper, founder of De Schepper Campagnes, talks about the dilemma of printing for Charity Lotteries. De Schepper Campagnes was challenged to develop paper marketing solutions for the Dutch Charity Lotteries and their DOEN foundation to make the printed marketing and communication both responsible, and enticing.

The Postcode Lottery uses FSC-certified paper and CO2 emissions are offset. Additionally, the 2019 “Voordeelagenda”, issued by the Postcode Lottery, was printed with C2C Certified™ inks by HPI member hubergroup. The annual reports by all three lotteries were printed on recycled Cocoon paper. The DOEN Foundation handles a smaller segment and issued their annual report fully as Cradle-to-Cradle, printed by HPI member Dekkers van Gerwen!

The full Smart Magazine Nr 3 can be viewed here. The article with De Schepper Campagnes is featured on pages 4-6.