Michael Braungart talks about Healthy Printing
The scientific paper “Cradle to Cradle - Breaking with conventional sustainability concepts by defining chemicals positively”, written by EPEA CEO Prof. Michael Braungart and Cedric Wintraecken, was published in the ‘June - Annual on Sustainability’ issue of the Indian Chemical Industry Digest.
The article takes up latest developments regarding Cradle to Cradle such as the ‘Healthy Printing Initiative’, launched by EPEA with support of the DOEN Foundation to scale up availability of healthier substances in printed publications and packaging. In this regard benefits of printing according to Cradle to Cradle are displayed, such as:
- Products go beyond regulatory compliance, are safe to use and re-use according to the highest standards, and don’t contaminate people, food, air, water or soil. Healthy printing is beneficial business
- Safe printing substances promote economic next-use scenarios both for fibers and their residues because they become valuable resources. Paper fibers can be re-used many times before they are returned to the environment as nutrients, fuel or resources
For more information about Cradle to Cradle and benefits of healthy printing materials, please download the full article here!